You only live once. Therefore, you should dare to dream. Robert, a businessman from Hong Kong, decided to realise his dream of owning a farm. His dream is simple but beautiful – to grow high quality organic produce so that people can eat safer and healthier.
His dream was triggered by his friend’s daughter, who was diagnosed with scoliosis as a result of over-consuming hormones commonly used in conventional farming. However, finding suitable land in Hong Kong seems to be mission impossible due to scarcity and skyrocketing land prices. Instead, he searched for suitable land in China and eventually discovered a piece of unpolluted virgin land in rural Lanshan, Hunan province. He then hired agricultural experts from all over Asia to cultivate the land and prepare it for farming use. Eventually, this piece of long-neglected land turned into an ideal one for organic farming – its fields are situated on hillside slopes, forming a closed-off farming environment and prevent leaching of chemicals and polluted fertilizer from other farms. And this is how the story of Farmers Choice began.
Organic farming is more than pesticide-free and fertilizer-free. They have to make sure that their water, soil and air comply with the organic quality specifications. They built their own well and use the water for irrigation, they refrained from using chemical pesticides and fertilizers, and they set their farm in a remote area which is 5 km away from any urban and industrial areas.
All Farmers Choice produce have obtained organic certification from organic product regulatory bodies SAC and IFOAM. They also engaged Intertek to test for metal and pesticide residues on their produce delivered to Hong Kong to achieve further assurance. Their efforts in maintaining a safe growing environment and adhering to international standards of organic farming ensure that consumers can enjoy safe and healthy produce.
They treat their plants as their children, investing in much time and effort to nurture them from a seed to a small plant, and eventually vegetables. Because Farmers Choice does not use chemical fertilizers and pesticides, their produce are smaller and take a longer time to grow. However, they are also naturally higher quality, being juicier, their fiber content higher and their texture better. Currently, Farmers Choice produce up to 60 different kinds of vegetables ranging from watermelon and salad greens, to asparagus and rice.
It is easy for people to consume vegetables without realising the effort behind them. Robert recalls how many people thought it was foolish of him to run a farm with highest organic standards in all aspects. However, he and his team find it worthwhile. It is their dream to provide the most natural and healthy choice for consumers. It is also their dream that in the future, everyone can enjoy safe and healthy organic vegetables.
If you would like to support the hard work and dedication of Farmers Choice, you can purchase their produce direct from JouSun.com. Apart from getting fresh and safe organic produce, you may even feel their passion from a long way.
Browse Farmers Choice Produce On JouSun.com